we create
experiences
We create brands, consumer services, and products on a global scale. We explore markets, trends, and cultures, we catch the whispers of change and trend tapping into the very essence of each culture and building services and products with stories that engage and make people dream.
it's
all
about
the
people
We analyze markets and trends, gather data, and use powerful algorithms, but ultimately, it's all about the people, their passion, and expertise making the difference.
brands &
products
We build global brands with stories that captivate, unveil, and move people to dance, escape, and fly.
an immersive ecosystem
Our brands, products, and services build a living ecosystem for our consumer clients and business partners.
artificial intelligence
We create a new market with yPersonas, redefining the literary experience by transforming books into immersive gateways that transcend the traditional boundaries of storytelling. Our strategy revolves around creating dynamic personas – living entities that do not only exist within the pages of a book but become your virtual companions, offering an unparalleled connection to characters & authors. You will find Ypersonas in books, movies, sports, and products.
aagathaa
blurring the lines between human & ai
It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.
creating
exceptional
how we build brands
A new brand means delving into the needs and desires of our audience, feeling and taking part in their lives.
I walk through the streets of Nanjing, talking to people in markets, university students, and kids chilling in parks. I dance in underground clubs and capture the essence, the pulse of life.
developing
products & strategies
Within a strict frame of processes, we develop global strategies allowing for centralized management, effective parallel rollouts, and marketing campaigns that are grainy and adjusted to individual markets and cultures.
you'll see us
everywhere
Visit our popup and our supersized stores. In China, the US, Europe, and Turkey, and experience cool vibes in different flavors. Find us online, and try our immersive experiences with yPersonas. Wherever we go we bring a new freedom. We are rebels. Wait and see.
rollout
We are soon starting to roll out our pop-up stores in over 800 locations in America, China, Europe, and Turkey, and our supersized stores in 2026. YPersonas will be globally available as a Beta in 12 languages at launch, including Chinese, Spanish, German, and French, in the second quarter of 2026, expanding to 17 languages by the end of 2026.
we are
The creatives, the thinkers, the structurers, the crazy artists, the underground seekers. The gamers, the financial experts, the software developers. Together we are txx.
about us
our brands are
freedom
we create experiences
We create brands, consumer services and products on a global scale. We explore markets, trends and cultures, we catch the whispers of change and trend tapping into the very essence of each culture and building services and products with stories that engage and make people dream.
it’s all about the people
We analyse markets and trends, gather data and use powerful algorithms, but ultimately, it's all about the people, their passion and expertise making the difference.
brands & products
We build global brands with stories that captivate, unveil and move people to dance, to escape, to fly.
an immersive ecosystem
Our brands, products and services build a living ecosystem for our consumer clients and business partners.
artificial intelligence
With yPersonas, our AI driven characters, we redefine the literary experience by transforming books into immersive gateways that transcend the traditional boundaries of storytelling. Our dynamic personas are "living" entities that do not only exist within the pages of a book but become virtual companions, offering an unparalleled connection to characters & authors. You will find Ypersonas in books, movies, sports and products.
aagathaa
blurring the lines between human & ai
It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.
aagathaa
blurring the lines between human & ai
It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.
creating
exceptional
A new brand means delving into the needs and desires of our audience, feeling and taking part in their lives.
I walk through the streets of Nanjing, talking to people in markets, to students at the university, to kids chilling in parks. I dance in underground clubs and capture the essence, the pulse of life.
developing products & strategies
Within a strict frame of processes, we develop global strategies allowing for centralized management, effective parallel rollouts and marketing campaigns, grainy adjusted to individual markets and cultures.
you'll see us everywhere
Visit our popup and our supersized stores. In China, the US, Europe and Turkey and experience cool vibes in different flavours. Find us online, try our immersive experiences with Ypersonas. Wherever we go we bring a new freedom. We are rebels. Wait and see.
rollout
We are soon starting to roll out our popup stores in over 800 locations in America, China, Europe, and Turkey and our supersized stores in 2025. yPersonas will be globally available as a Beta in 12 languages at the start including Chinese, Spanish, German, and French within the coming months, expanding to 28 languages in 2025.
we are
We are soon starting to roll out our popup stores in over 800 locations in America, China, Europe, and Turkey and our supersized stores in 2025. yPersonas will be globally available as a Beta in 12 languages including Chinese, Spanish, German, and French within the coming months, expanding to 28 languages in 2025.
about us
